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MKT 544 Consumer Behavior: Getting Started

Business Research Sources

Business Research @ CSULA

 

There are dozens of databases relevant to business researchers. For MKT 544 the bulk of your research is investigating trends, studies and academic literature related to consumer behavior. The best sources for this kind of research are:

 

  • Business Source Premier
  • ABI/Inform Global

 

 And don't forget to use RefWorks to organize your research and cite in-text as well as create lists of references easily.

Citation

Links to Business Databases

The links below are to the databases most useful for researching your paper for MKT 544:

Other databases that might be useful

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988