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MKT 544 Consumer Behavior  

Last Updated: Oct 3, 2013 URL: http://calstatela.libguides.com/mkt544 Print Guide RSS UpdatesEmail Alerts

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Business Research Sources

Business Research @ CSULA

 

There are dozens of databases relevant to business researchers. For MKT 544 the bulk of your research is investigating trends, studies and academic literature related to consumer behavior. The best sources for this kind of research are:

 

  • Business Source Premier
  • ABI/Inform Global

 

 And don't forget to use RefWorks to organize your research and cite in-text as well as create lists of references easily.

Citation

Links to Business Databases

The links below are to the databases most useful for researching your paper for MKT 544:

  • ABI/Inform Global
    Great source of peer reviewed/scholarly articles related to business and academic business topics.
  • Business Source Premier
    Like ABI/Inform, a core business database for literature reviews and finding scholarly articles.
  • RefWorks
    Refworks can be a time and aggravation saver. Use it to create reference pages and in text citations. If you are ever asked for a group code it is rwcsulosangeles.

Other databases that might be useful

  • Psych Info
    Academic journals in psychology. Useful database for finding studies on the impact of communication styles, forms and technologies. Critical if you topic is related to occupational stress issues related to cognition.
  • Communications and Mass Media Complete
    Excellent source that covers communications studies as well as corporate behaviors related to advertising. Good source if you wish to explore how organizations communicate or create a culture or communicating.

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