Business Research Sources
Business Research @ CSULA
There are dozens of databases relevant to business researchers. For MKT 544 the bulk of your research is investigating trends, studies and academic literature related to consumer behavior. The best sources for this kind of research are:
- Business Source Premier
- ABI/Inform Global
And don't forget to use RefWorks to organize your research and cite in-text as well as create lists of references easily.
Links to Business Databases
The links below are to the databases most useful for researching your paper for MKT 544:
Other databases that might be useful
Office: LN 1018A
Office Hours Fall 2016:
Text (769-287-1015) or email (firstname.lastname@example.org) to schedule an appt.