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MKT 454 Entertainment Marketing  

Last Updated: Mar 31, 2011 URL: Print Guide RSS UpdatesEmail Alerts

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Business Research Sources

Researching the Entertainment Industry @ CSULA

Company and industry research involves using multiple databases in order to put together a complete picture of how the industry operate. The following guide will give you easy access to the databases and resources you'll need to understand the entertainment industry in order to craft marketing plans for companies working within it.

The Business of Entertainment

The entertainment industry is a powerful economic force in Los Angeles and Southern California that is world renowned. Once you strip away the glitz and glamor,it is, however, pretty much a business like any other. That's not to say it doesn't have elements that make it unique or interesting. Researching the industry along with the companies that comprise is easy once you know where to look. The following guide will provide you with the appropriate library databases as well as step by step instructions on how to use them. For background information check out the links below.

  • ABI Inform Trade and Industry
    Use this database to search for recent trends or to explore the industry or companies generally. ABI Inform Trade and Industry is full of trade publications that discuss industries from the insider perspective.
  • Business Source Premier
    Use Business Source Premier to retrieve newspapers and magazine articles that show what's going on in the industry in a timely and up to the minute way.

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Michael Germano JD, MA, MS
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Office: LN 1018A
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