Business Research Sources
Researching the Entertainment Industry @ CSULA
Company and industry research involves using multiple databases in
order to put together a complete picture of how the industry operate. The following guide will give you easy
access to the databases and resources you'll need to understand the entertainment industry in order to craft marketing plans for companies working within it.
The Business of Entertainment
The entertainment industry is a powerful economic force in Los Angeles and Southern California that is world renowned. Once you strip away the glitz and glamor,it is, however, pretty much a business like any other. That's not to say it doesn't have elements that make it unique or interesting. Researching the industry along with the companies that comprise is easy once you know where to look. The following guide will provide you with the appropriate library databases as well as step by step instructions on how to use them. For background information check out the links below.
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