Skip to main content

MKT 4460 Market Research: Getting Started

Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Business Information Databases

The links below are to the databases most useful for retrieving scholarly papers, news and industry press on internet marketing.

Subject Guide

Michael Germano's picture
Michael Germano
Contact:
Michael Germano JD, MA, MS
Professor
Library North 1018A
mgerman@calstatela.edu

Office Hours Fall 2018
Monday 3:00-5:00
Tuesday 3:00-4:30
Wednesday 3:00-4:30
Thursday 3:00-5:00
Website
John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988