This is the "Getting Started" page of the "MKT 4460 Market Research" guide.
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MKT 4460 Market Research  

Last Updated: Oct 18, 2016 URL: http://calstatela.libguides.com/mkt4460 Print Guide RSS UpdatesEmail Alerts

Getting Started Print Page
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Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Business Information Databases

The links below are to the databases most useful for retrieving scholarly papers, news and industry press on internet marketing.

  • ABI/Inform Global
    Great source of peer reviewed/scholarly articles related to business and academic business topics.
  • Business Source Premier
    Like ABI/Inform, a core business database for literature reviews and finding scholarly articles.
  • LexisNexis Academic
    Authoritative source for searching news, trends and facts.
  • Factiva
    Similar to LexisNexis. Not a source of academic or scholarly articles but more authoritative than simply googling a topic to find news in order to verify a fact or trend.
  • RefWorks
    Refworks can be a time and aggravation saver. Use it to create reference pages and in text citations. If you are ever asked for a group code it is rwcsulosangeles.
  • Safari Books Online
    Safari technology eBooks cover applied sciences, artificial intelligence, business, certification, computer science, databases desktop publishing, desktop applications, e-commerce, enterprise computing, graphics, human-computer interaction, hardware, internet/online, IT management, markup languages, multimedia, networking, operating systems, programming, security, and software engineering Coverage: varies

Faculty Profile

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Michael Germano JD, MA, MS
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Contact Info
Office: LN 1018A
Office Hours Fall 2017:
Monday 3-4:30
Tuesday 3-5:30
Wednesday 3-4:30
Thursday 3-5:30

Text (769-287-1015) or email (mgerman@calstatela.edu) to schedule an appt.
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