This is the "Getting Started" page of the "MKT 443" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

MKT 443  

Last Updated: Mar 31, 2011 URL: http://calstatela.libguides.com/mkt443 Print Guide RSS UpdatesEmail Alerts

Getting Started Print Page
  Search: 
 
 

Business Research Sources

Researching Companies & Industries @ CSULA

Company and industry research involves using multiple databases in order to put together a complete picture of a company's or industry's current value as well as future potenital. The following guide will give you easy access to the databases and resources you'll need to understand value and future potential for a company or industry.

New Database!

IBIS World

International/global industry reports available through IBIS. Great data with statistics and charts showing the value, risk and potential of a particular industry.

Includes:

  • Industry market research
  • Industry risk assessments
  • Business environment reports
  • Consumer behaviors
  • Global industry overviews

Company and Industry Research

Below are the databases commonly used for researching companies and industries. For more detailed, step by step instructions click either the Researching Companies or Researching Industries tabs.


      

    Company Research Databases

    Click RESEARCHING Companies or Industries tabs for more detailed step by step instructions

     

    Databases for Company Research:

    Faculty Profile

    Profile Image
    Michael Germano JD, MA, MS
    Logo - FacebookLogo - Twitter
    Contact Info
    Office: LN 1018A
    Office Hours Fall 2017:
    Monday 3-4:30
    Tuesday 3-5:30
    Wednesday 3-4:30
    Thursday 3-5:30

    Text (769-287-1015) or email (mgerman@calstatela.edu) to schedule an appt.
    Send Email
     
    Description

    Loading  Loading...

    Tip