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MKT 443: Getting Started

Business Research Sources

Researching Companies & Industries @ CSULA

Company and industry research involves using multiple databases in order to put together a complete picture of a company's or industry's current value as well as future potenital. The following guide will give you easy access to the databases and resources you'll need to understand value and future potential for a company or industry.

New Database!

IBIS World

International/global industry reports available through IBIS. Great data with statistics and charts showing the value, risk and potential of a particular industry.


  • Industry market research
  • Industry risk assessments
  • Business environment reports
  • Consumer behaviors
  • Global industry overviews

Company and Industry Research

Below are the databases commonly used for researching companies and industries. For more detailed, step by step instructions click either the Researching Companies or Researching Industries tabs.

Company Research Databases

Click RESEARCHING Companies or Industries tabs for more detailed step by step instructions


Databases for Company Research:

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300