Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available.
Links to Databases for Sustainability Marketing
The links below are to the databases most useful for retrieving information for your MKT 4320 project including scholarly papers, news & industry publications and target market data.
Office: LN 1018A
Office Hours Fall 2017:
Text (769-287-1015) or email (email@example.com) to schedule an appt.