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MKT 4320 Sustainability Marketing: Getting Started

Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Databases for Sustainability Marketing

The links below are to the databases most useful for retrieving information for your MKT 4320 project including scholarly papers, news & industry publications and target market data. 

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988