This is the "Getting Started" page of the "MKT 4320 Sustainability Marketing" guide.
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MKT 4320 Sustainability Marketing  

Last Updated: Feb 1, 2017 URL: Print Guide RSS UpdatesEmail Alerts

Getting Started Print Page

Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Databases for Sustainability Marketing

The links below are to the databases most useful for retrieving information for your MKT 4320 project including scholarly papers, news & industry publications and target market data. 

  • ABI/Inform Global
    Great source of peer reviewed/scholarly articles related to business and academic business topics.
  • Business Source Premier
    Like ABI/Inform, a core business database for literature reviews and finding scholarly articles.
  • IBIS World
    Useful for finding information about your sustainability concept's 'industry' environment.
  • First Research Industry Reports
    Similar to IBIS World. Use it to understand the overall industry environment and trends shaping it.
  • SimplyMap
    Demographic, psychographic and behavioral data helps you understand target market size and potential.
  • SRDS Media Solutions
    Claritas data provides sample target markets that can be evaluated and compared geographically.

Faculty Profile

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Michael Germano JD, MA, MS
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Contact Info
Office: LN 1018A
Office Hours Fall 2017:
Monday 3-4:30
Tuesday 3-5:30
Wednesday 3-4:30
Thursday 3-5:30

Text (769-287-1015) or email ( to schedule an appt.
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