Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available.
The links below are to the databases most useful for retrieving information for your MKT 4320 project including scholarly papers, news & industry publications and target market data.