This is the "Getting Started" page of the "MKT 365 Community Based Social Marketing" guide.
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MKT 365 Community Based Social Marketing  

Last Updated: Apr 9, 2015 URL: http://calstatela.libguides.com/mkt365 Print Guide RSS UpdatesEmail Alerts

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Not sure about something?

As a student it's not unusual to come across terms, concepts or ideas that are either vague or alltogether unknown to you. One of the best sources of general business information, especially definitions of concepts, is Investopedia.com. Next time you come across a ratio or finance formula or marketing term that's unknown to you, try it out.

Databases for MKT 365 Research

Below are links to the databases you'll need for your community/zip code analysis project.

  • SimplyMap
    Use SimplyMap to research demographics, psychographics and behaviors in order to understand a targeted geographic area.
  • Business Source Premier
    Business Source Premier is a great database for retrieving useful trade publications that will help you understand trends related to your market environment.
  • ABI Inform Global
    Like Business Source Premier, ABI Inform Global is a great source for business literature including trade publications.

Faculty Profile

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Michael Germano JD, MA, MS
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Contact Info
Office: LN 1018A
Office Hours Fall 2016:
Monday 3-4
Tuesday 3-6
Wednesday 3-4
Thursday 3-6
Friday 11-12
Text (769-287-1015) or email (mgerman@calstatela.edu) to schedule an appt.
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