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MKT 365 Community Based Social Marketing: Getting Started

Not sure about something?

As a student it's not unusual to come across terms, concepts or ideas that are either vague or alltogether unknown to you. One of the best sources of general business information, especially definitions of concepts, is Investopedia.com. Next time you come across a ratio or finance formula or marketing term that's unknown to you, try it out.

Databases for MKT 365 Research

Below are links to the databases you'll need for your community/zip code analysis project.

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988