There are dozens of databases relevant to services marketing research. For MKT 346 the bulk of your research is investigating trends, studies and academic literature related to the marketing of services. There are also databases that will help you identify trends in consumerss behaviors,choices, and expectations related to services. The best sources for this kind of research are:
Use this guide to access the databases relevant to your rpoject as well as RefWorks to manage your references and bilbiography. Good luck!
The links below are to the databases most useful for researching your paper for MKT 346: