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MKT 346 Marketing of Services: Getting Started

Business Research Sources

Services Marketing Research @ CSULA

 

There are dozens of databases relevant to services marketing research. For MKT 346 the bulk of your research is investigating trends, studies and academic literature related to the marketing of services.  There are also databases that will help you identify trends in consumerss behaviors,choices, and expectations related to services. The best sources for this kind of research are:

 

  • Business Source Premier
  • ABI/Inform Global
  • SimplyMap
  • SRDS
  • LexisNexis Academic

Use this guide to access the databases relevant to your rpoject as well as RefWorks to manage your references and bilbiography. Good luck!

 

 

Links to Business Databases

The links below are to the databases most useful for researching your paper for MKT 346:

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988