Marketing Research @ CSULA
Marketing research involves using multiple databases in order to put together a complete picture of a company's marketing efforts or best practices as well as standard industry marketing practices and procedures. Additionally, it is useful to research similar products from competingThe following guide will give you easy access to the databases and resources you'll need to understand value and future potential for a company or industry.
Great E-book that can fill in the gaps or refresh your knowledge regarding most business concepts. Excellent chapter on business analysis and valuation of companies as well as good information regarding all functional areas (marketing, strategy, accounting, financce, cis etc.)
The links below are to the databases most useful for retrieving company, industry and location information for your trade area assessment and retail location project.
- Simply Map
Can be used to conduct demographic studies for a target market or check business counts in order to determine (non)saturation levels of a particular type of retailer.
Many useful applications including industry reports and nationwide demographic information. Also has very specific global industry reports.
- SRDS Media Solutions
Excellent tool for getting a broader, nation-wide view of demographic and market attributes in order to zero in more closely with SimplyMap.
- ABI Inform Global
Use it for researching articles to determine trends in the industry or to get news about a competitor or specific kind of retailer (apparel, electronics, discount stores etc.)
- Business Source Premier
Good for finding articles and trade publications about the industry and individual retailers.
- Company Profiles
Very useful and can be invaluable for competitor analysis since they include SWOT analysis.
Great for getting annual reports and 10Ks. These can be extremely useful for understanding a retailers strategy including expansions plans, strategic store remodels, new retail brands and more.
- LexisNexis Academic
Authoritative source for searching news, trends and facts. Large storehouse of industry news.
- IBIS World
Excellent industry wide reports on retailing and retailers. IExpert reports provide industry-wide SWOT analysis.
- Industry Surveys
Excellent retail industry information source.
Extensive data and statistics on the industry as a whole. Strong resource for predicting future value, growth etc.
Provides annual market volume and growth rates for small, medium and large sized companies by NAICS code (industry grouping) and by geography. Can compare sales of similar stores in different areas in order to determine sales potential.
As a student it's not unusual to come across terms, concepts or ideas that are either vague or alltogether unknown to you. One of the best sources of general business information, especially definitions of concepts is Investopedia.com. Next time you come across a ratio or finance formula or marketing terms that's unknown to you, try it out.
Michael Germano JD, MA, MS
Office: LN 1018A
Office Hours Fall 2016:
Text (769-287-1015) or email (email@example.com) to schedule an appt.Send Email