Skip to main content

MKT 344 Principles of Retailing: Getting Started

Business Research Sources

Marketing Research @ CSULA

Marketing research involves using multiple databases in order to put together a complete picture of a company's marketing efforts or best practices as well as standard industry marketing practices and procedures. Additionally, it is useful to research similar products from competingThe following guide will give you easy access to the databases and resources you'll need to understand value and future potential for a company or industry.

Portable MBA

Great E-book that can fill in the gaps or refresh your knowledge regarding most business concepts. Excellent chapter on business analysis and valuation of companies as well as good information regarding all functional areas (marketing, strategy, accounting, financce, cis etc.)

Links to Useful Databases

The links below are to the databases most useful for retrieving company, industry and location information for your trade area assessment and retail location project.

Not sure about something?

As a student it's not unusual to come across terms, concepts or ideas that are either vague or alltogether unknown to you. One of the best sources of general business information, especially definitions of concepts is Next time you come across a ratio or finance formula or marketing terms that's unknown to you, try it out.

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300