Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available.
Links to Consumer Behavior Databases
The links below are to the databases most useful for researching your MKT 3400 project:
Office: LN 1018A
Office Hours Spring 2017:
Text (769-287-1015) or email (firstname.lastname@example.org) to schedule an appt.