This is the "Getting Started" page of the "MKT 3400 Consumer Behavior" guide.
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MKT 3400 Consumer Behavior  

Last Updated: Sep 7, 2016 URL: http://calstatela.libguides.com/mkt3400 Print Guide RSS UpdatesEmail Alerts

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Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Consumer Behavior Databases

The links below are to the databases most useful for researching your MKT 3400 project:

  • Simply Map
    Use for researching demographics, psychographics and behaviors.
  • ABI/Inform Global
    Great source of peer reviewed/scholarly articles related to business and academic business topics. Also useful for trade publications that analyze business topics in a brief, practical way.
  • Business Source Premier
    Like ABI/Inform, a core business database for literature reviews and finding scholarly and trade articles.

Faculty Profile

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Michael Germano JD, MA, MS
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Contact Info
Office: LN 1018A
Office Hours Spring 2017:
Monday 2-4
Tuesday 3-6
Wednesday 3-4
Thursday 3-5
Friday 11-12
Text (769-287-1015) or email (mgerman@calstatela.edu) to schedule an appt.
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