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MKT 325 High Performance Professional Skills: Getting Started

Business Research Sources

Marketing Research @ CSULA

Marketing research involves using multiple databases in order to put together a complete picture of a company's marketing efforts or best practices as well as standard industry marketing practices and procedures. Additionally, it is useful to research similar products from competing. The following guide will give you easy access to the databases and resources you'll need to develop a go to market plan that looks at relevant industry and competitor information.

Links to Business Information Databases

The links below are to the databases most useful for retrieving news and industry press on products, companies, competitors and industries. This can be a great strategy for getting started on your topic before you research a company or industry in depth using the company and industry tabs.

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988