Business Research Sources
Marketing Research @ CSULA
Marketing research involves using multiple databases in order to put together a complete picture of a company's marketing efforts or best practices as well as standard industry marketing practices and procedures. Additionally, it is useful to research similar products from competing. The following guide will give you easy access to the databases and resources you'll need to develop a go to market plan that looks at relevant industry and competitor information.
Links to Business Information Databases
The links below are to the databases most useful for retrieving news and industry press on products, companies, competitors and industries. This can be a great strategy for getting started on your topic before you research a company or industry in depth using the company and industry tabs.
Office: LN 1018A
Office Hours Spring 2017:
Text (769-287-1015) or email (firstname.lastname@example.org) to schedule an appt.