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MKT 3100 Principles of Marketing: Getting Started

Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Business Information Databases

The links below are to the databases most useful for retrieving news and industry press on products, companies, competitors and industries. This can be a great strategy for getting started on your topic before you research a company or industry in depth using the company and industry tabs.

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300
323-343-3988