This is the "Getting Started" page of the "MKT 3100 Principles of Marketing" guide.
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MKT 3100 Principles of Marketing  

Last Updated: Sep 12, 2016 URL: http://calstatela.libguides.com/mkt3100 Print Guide RSS UpdatesEmail Alerts

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Google Scholar

Easiest way to find scholarly articles is Google Scholar. The problem? Being asked to pay for content that you may have access to through the library. The solution? Use the link below. It will allow you to authenticate through your mycalstatela identit and automatically link to libray content when it is available

Links to Business Information Databases

The links below are to the databases most useful for retrieving news and industry press on products, companies, competitors and industries. This can be a great strategy for getting started on your topic before you research a company or industry in depth using the company and industry tabs.

  • ABI/Inform Global
    Great source of peer reviewed/scholarly articles related to business and academic business topics.
  • Business Source Premier
    Like ABI/Inform, a core business database for literature reviews and finding scholarly articles.
  • LexisNexis Academic
    Authoritative source for searching news, trends and facts.
  • Factiva
    Similar to LexisNexis. Not a source of academic or scholarly articles but more authoritative than simply googling a topic to find news in order to verify a fact or trend.
  • RefWorks
    Refworks can be a time and aggravation saver. Use it to create reference pages and in text citations. If you are ever asked for a group code it is rwcsulosangeles.

Faculty Profile

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Michael Germano JD, MA, MS
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Contact Info
Office: LN 1018A
Office Hours Fall 2016:
Monday 3-4
Tuesday 3-6
Wednesday 3-4
Thursday 3-6
Friday 11-12
Text (769-287-1015) or email (mgerman@calstatela.edu) to schedule an appt.
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