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Business Innovation: Getting Started

Business Research Sources

Researching Innovation @ CSULA


In business, innovation is centered around the development of radical new ideas that influence and help to re-invent processes, products, or organizations in order to make more money. The key idea behind innovation is the resulting increase in revenues. Many commentators refer to innovation as the ability to turn ideas into cash.

Researching innovation requires you to look at companies and industries and uncover their strategies for delivering new products or services in ways that generate more revenue and increase market-share. Innovation can also be tied to delivery of things like higher quality or better customer experiences. 


Company and Industry Research

Below are the databases commonly used for researching news and articles regarding the concept of innovation as well as specific industry's or company's and their strategies, successes or failures in the area of innovation.

Company Research Databases

Click RESEARCHING Companies or Industries tabs for more detailed step by step instructions

Databases for Company Research:

John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300