Michael Germano
Michael A. Germano
California State University
5151 University Drive
Los Angeles, CA 90032
Library North Room 2021
323-343-3963
mgerman@calstatela.edu
Education
M.S. Library Information Science 1994
Simmons College
Boston, MA
M.A. English 1992
New York University
New York, NY
Thesis: Making a Case for Blackstone: Literary Art and Legal Artifice in the Commentaries
J.D. 1990
Temple University
Philadelphia, PA
Distinguished Class Performance, Introduction to Trial Advocacy
Staff Member: Temple International and Comparative Law Journal
Journal Comment: International Monetary Policy and Human Rights Violations in Peru
B.A. English 1987
St. Joseph's University
Philadelphia, PA
Current Position
Faculty 2009-
University Library and Department of Marketing
Tenure track faculty member primarily responsible for providing research expertise and information literacy instruction in areas of business, law and economics. Create and teach credit bearing courses for under-graduate students in financial information literacy, business information and decision-making and legal research, analysis and compliance for managers. Teach courses in sales, internet and social media marketing in the College of Business and Economics' Department of Marketing.
Credit bearing classes:
· BUS 301: Transfer to Higher Education for Business & Economics Majors
· LIBR 250 Intermediate Information Literacy
· LIBR 230 Intermediate Information Literacy & Research Skills for Lifelong Professional Success
· LIBR 330 Advanced Information Literacy for Decision Making in the Professional World
· LIBR 430 Legal Information Literacy
· MKT 341 Salesmanship
· MKT 365 Community Based Social Marketing
· MKT 460 Internet Marketing
Business Information Literacy Instruction
· MGMT 497 Capstone: Global Strategic Management
· ACCT 310 Accounting for Decision Making
· ACCT 325 Leadership Accounting
· ACCT 586 Health Care Finance
· MGMT 308 Business Responsibilities in Society
· MGMT 307 Organizational Behavior
· MKT 304 Principles of Marketing
· MKT 325 High Performance Professional Skills
· MKT 342 Consumer Behavior
· MKT 358 International Business
· MKT 456 International Marketing Management
· MGMT 468 Small Business
· MGMT 466 Managerial Innovation
· MGMT 306 Production and Operations Management
· ACCT 325 Leadership Accounting
· ACCT 321A Taxation of Individuals
· ACCT 421A Taxation of Corporations and Partnerships
· ACCT 586 Seminar: Tax Research and Practice
· BUS 101 Introduction to Higher Education
· BUS 301 Transfer Student Introduction to Higher Education
· BUS 305 Business Communication
· BUS 200 Work and Self Development
· EDHI 604 Legal and Policy Issues in Special Education
· ECON 360 Developing Countries and the New Global Economy
· UNIV 101 Introduction to Higher Education
Library Workshops
· Introduction to Refworks
· Advanced Refworks for Business Research and Writing
· Write and Cite
Professional Experience
Regional Academic Sales and Operations Manager 2000-2008
LexisNexis Los Angeles, CA
Hired, trained, managed and motivated 12 full-time and 70 part-time academic sales and marketing representatives. Duties included the creation, development and implementation of sales campaigns as well as customer support and product training programs for a variety of LexisNexis’ legal research and practice solutions-based products to more than 20,000+ students, faculty and librarians.
Account Executive 1997-2000
LexisNexis San Francisco, CA
Managed large law firm accounts in San Francisco and Silicon Valley worth an aggregate of $2+ million. Trained customers in legal and business applications of LexisNexis products, particularly research services in order to ensure maximum value on subscriptions and drive incremental revenue for usage outside of contracts.
Corporate Counsel Business Development Consultant 1995-1997
LexisNexis San Francisco, CA
Developed LexisNexis’ growing corporate legal subscription business in the Western United States. Managed LexisNexis corporate legal customers accounts in CA, WA, OR, TX, CO, UT, ID, AZ and NM in order to convert them to long-term subscription plans and develop enterprise wide contracts. Consulted with corporate law departments, at the General Counsel level, in order to reduce costs by conducting legal and business related research and litigation in-house, as opposed to relying exclusively on outside counsel.
Senior Academic Account Representative 1993-1995
LexisNexis Boston, MA
Managed large academic accounts made up of more than 5,000 customers. Trained law students and faculty in a law school territory including Harvard and Yale universities. Demonstrated the ease of use of LexisNexis legal research products as well as practice related law technologies relevant to future lawyers. COE and President’s Club winner, 1994.
Library Technician 1992-1993
United States Court of Appeals for the 1st Circuit Boston, MA
Provided legal and business reference services in a busy court law library and developed knowledge of law library practices and procedures while attending library school.
Legal Indexer and Assistant Legal Editor 1990-1992
The H.W. Wilson Company Bronx, NY
Indexed legal articles for inclusion in the Index to Legal Periodicals. Edited legal content of other Wilson publications including The Reference Shelf and Current Biography.
Selected Publications
Articles (Professional and Scholarly)
“Top 10 New Library Manager Mistakes.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 1, January 2010.
“Top 10 Attributes Library Leaders Need During Times of Crisis.” American Library Association-Allied Professional Association Library Worklife. Volume 6, No 11, November 2009.
“Does Inflexibility Cost Libraries?” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 3, March 2010.
“Narrative Marketing for Libraries: Sell your Library’s Value during Tough Times.” The Bottom Line: Managing Library Finances. Volume 23, Issue 1, pp. 5-17, 2010.
“Leadership Style and Organizational Impact.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 6, July 2010.
“Talent Management for Libraries” Library Management Today. Volume 1, No. 1, July 1, 2010.
“The 20th Anniversary of the Americans with Disabilities Act.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 8, August 2010.
“Information Sharing and Workplace Effectiveness.” Library Management Today. Volume 1, No. 2 August 1, 2010.
"Courting General Counsel." Information Outlook. Volume 14, No. 7, pp. 17-21, October 1, 2010.
"The Library Value Deficit", Bottom Line: Managing Library Finances, The, Vol. 24 Iss: 2, 2011.
"Library Leadership that Creates and Sustains Innovation", Library Leadership & Management, Vol. 25, No. 3, 2011
"Is Return on Investment an Exercise in Measuring the In/Un-measurable?", Library Management Today. Volume 3, No. 1, Winter 2012 .
"Strategic Value Planning for Libraries", The Bottom Line: Managing Library Finances , Volume 25, No 2, pp. 71-88 (with Stretch-Stephenson) 2012.
"10 Simple Rules to Make Meetings Matter", Library Communications Journal. Volume 1, No. 2, pp. 2-4, Summer, 2012.
Book Chapters
“The Knowledge-Based Job Search.” In The Frugal Librarian. Chicago, IL: American Library Association (C. Smallwood, ed., 2010.)
“Employment Discrimination for Library Managers” in Handbook for Library Managers Chicago, IL: American Library Association (C. Smallwood, ed., 2011.)
“Limiting Exposure to Liability from Termination of Employment” in Handbook for Library Managers Chicago, IL: American Library Association (C. Smallwood, ed., 2011.)
Cases
“The Cost of Inequality” European Case Clearing House (with Montiel; 2010) Finalist: Reaching Out MBA Case Writing Competition 2010.
“The Fun and Games are Over: Childhood Obesity, Fast Food Marketing and Local Regulatory Actions” in Management Cases and Concepts (with Montiel, 2011.)
Conference Proceedings
"Innovating Approaches to Teaching Information Literacy: Business Research Instruction 2.0" CARL Conference 2012 Proceedings (with Oppenheim, 2012.)
"Predicting Innovation Environments in Libraries" CARL Conference 2012 Proceedings (2012.)
Editorial Board Memberships
2010- The Bottom Line: Managing Library Finances
2012- The Journal of Case Research & Inquiry
Professional Presentations
Leadership that Fosters Innovation
ACRL Spring Virtual Institute
April 22, 2010
Employment Law for Library Managers
Library Management Institute
July 13, 2010
Marketing that Matters
Library Management Institute
July 12, 2010
Using Online Guides and Teaching to Facilitate Student Engagement
With B. Hunt
Asia-Pacific Business Education Insitute
February 21, 2011
Online Information and Databases in Student Marketing Projects
With S. Stretch-Stephenson and H. R. Houston
Marketing Educators' Association
April 23, 2011
Keynote Address: Library Managers and their Role in Creating/Sustaining Climates of Creativity and Innovation
Library Management Institute
July 12, 2011
Legal Information Literacy for Library Managers
Library Management Institute
July 12, 2011
Innovating Approaches to Teaching Information Literacy: Business Research Instruction 2.0
With M. Oppenheim
Pre-Conference Half-day Workshop
California Academic Research Libraries
April 5, 2012
Predicting Innovation in Library Environments
Sponsored by Thomson Reuters
California Academic Research Libraries
April 6, 2012
Learning Consumer Behavior through Experiential Video Projects
With S. Stretch-Stephenson and H. R. Houston
Marketing Educators' Association
April 20, 2012
Marketing and Community Engagement – The Journey
With S. Stretch-Stephenson and H. R. Houston
Marketing Educators' Association
April 21, 2012
A Commitment to Teaching: Exploring the Value of Part-time Professors in Marketing Departments
With O. DiFranco, S. Stretch-Stephenson and H. R. Houston
Marketing Educators' Association
April 21, 2012
The Library Value Proposition
Association of Library Communications and Outreach Professionals
October 14, 2012
Keynote Address: Strategic Value Communication
Association of Library Communications and Outreach Professionals
October 14, 2012
Grants and Awards
Scvngr.com loves libraries
One year grant license of scvngr.com, an interactive geo-based text messaging tool used for library instruction and orientation.
2009
Emerald Literati Network Outstanding Paper Award
Award recognizing best contributions in academic publishing for paper on narrative based library marketing.
2011
Community Engagement Course Development Grant
With S. Stretch-Stephenson
Stipend for developing a new service learning course in community based social marketing for undergraduate marketing major.
2011
Co-Creating Value by Identifying Library Usage, Perceptions and Information Literacy Need among College of Business and Economics Student
Principal Investigator with Co-Investigators S. Stretch-Stephenson & H. R. Houson
Mini-grant offered by the Office of Research and Development at California State University, Los Angeles in order to conduct surveys, interviews and focus groups regarding student percepions of the value, benfits and needs of research andinformation literacy in academic and future professional environments.
2012
University, College and Departmental Committees
2012-2013 Academic Senate (Senator)
2012-2015 University Invention and Patents Committee
2012-2013 University Accessible Technology Workgroup
2012 University Library Strategic Planning Committee
2011 University Intellectual Property Policy Creation Taskforce
2011 Faculty Senate Working Group on Enrollment Management Solutions
2010-2012 Ad-hoc Committee on General Education Review and Revision
2010-2013 University Senate Educational Policy Committee
Liaison to Academic Advisement Sub-Committe ( Spring 2012)
Liaison to Library Sub-Committee (Spring 2012)
Liaison Academic Information Resource Sub-Committee (Winter 2011)
2009-2010 Semester Conversion Planning Committee
Sub-Committee on Information Technology (Co-Chair)
Sub-Committee on Curriculum and Pedagogy
2009-2012 University Senate Library Sub-Committee
2009-2013 Library Faculty Affairs Committee (Secretary)
2009- Faculty Rights Committee (California Faculty Association)
2009-2010 Library Marketing Committee (Chair)
2009- Library Budget Committee
Faculty Profile |
![]() Michael Germano JD, MA, MS Contact Info Spring 2013 Office Hours: W & Th 2:00-4:00 or text (769-287-1015) or email (mgerman@calstatela.edu) to schedule and appt. Send Email |






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