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BUS 516 Business Strategy: Getting Started

Don't understand something?

Business research and analysis can be difficult if you are new to certain areas. For example, if you work primarily in marketing but need to deal with a finance related issue you could spend an enormous amount of time just identifying relevant concepts and what they mean. Here are my favorite sites for 'ramping up' quickly and easily when I am new to an area or concept.


This guide will help you manage the research and information needs of a graduate level class in Business Strategy. It contains several parts.

There are two tabs,Case Writing 101 and Case Writing Tips, that will aid you in  the process of writing a case. The Researching Companies and Researching Industries tabs will help you navigate the CSULA databases available for business research. Each tab has step by step instructions on how to use the relevant portions of them.The tab, Working with Citations, gives basic information about APA format as well as Refworks, a tool for creating in-text and bibliographic references. Finally, the Financial Analysis, Ratios, SEC Filings and Strategy & Analysis tabs provide resources for many common business analytical and decision making tools.


As always, if you have questions or need help feel free to email me or see me during office hours.


John F. Kennedy Memorial Library
California State University, Los Angeles
5151 State University Drive
Los Angeles, CA 90032-8300