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Basic Business Research  

Last Updated: Jun 13, 2016 URL: Print Guide RSS UpdatesEmail Alerts

Business Research Print Page

Business Research Sources

Basic Business Research @ CSULA

Conducting business research usually means researching companies and industries. Oftentimes, the goal is to determine whether or not the company or industry has potential for growth in value especially with regards to the stock price.

When researching companies you typically look for information about public companies. This means they sell shares of stock to the public and are traded on a stock exchange.

The ability to conduct basic company and industry research is important if you wish to invest in them.

Database Links



  • Company Profiles
    Click on the link; Enter your company's name and click BROWSE
  • Industry Surveys
    Select the industry that most closely matches yours from the pull-down menu
  • IBIS World Industry Reports
    Click this link to get STRATEGIC industry surveys with information regarding how businesses within this industry operate and the challenges they face.
  • Mergent Online
    Enter your company's name; Company Financials tab for full financial results and ratios; Filings for SEC filings (10K and 10Q are most useful); Also check out News and Competitors tabs
  • D&B Key Business Ratios
    Select your industry from the pull-down menu
  • Factiva
    Click COMPANIES/MARKETS tab; Click COMPANY; Type your company's ticker; Click SEARCH; Click REPORTS; Select RATIO COMPARISON REPORT
  • LexisNexis Academic
    Enter your company's ticker in the box on the right.
  • BizMiner
    Easy to use just enter a single word or two that best describes your business type or industry and review the list of results. Click SHOW INDUSTRY REPORTS and ACCESS NOW to get your reports.
  • ValueLine Survey
    Click LOOK UP COMPANY; Enter the ticker for your company and click SEARCH
  • Standard and Poor's Net Advantage
    Select COMPUSTAT EXCEL ANALYTICS from the RESOURCES pulldown menu; Select TICKER from the SEARCH BY pullodwn; Enter your comapny's ticker symbol; Click SEARCH
  • Business Insights
    Enter your company name and click GO. Select information type from the links on the left. Market share can be found in market share reports.

Helpful Tips

Helpful tips:

  • Search by ticker or stock symbol when researching companies if available since this is a unique description
  • When searching Securities and Exchange Commission (SEC) filings on Mergent select 10K, 10Q search to find just the relevant ones
  • SWOT (Strengths, Weakenesses, Opportunities, Threats) analysis can help you find out what a company's strategy may look like in the future
  • When searching Factiva use terms like PERFORMANCE, EARNINGS, NEW PRODUCTS, STRATEGY, REVENUE
  • Use the industry survey to look for themes or trends in terms of the overall performance of the companies in the industry

Faculty Profile

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Michael Germano JD, MA, MS
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Office: LN 1018A
Office Hours Fall 2017:
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Thursday 3-5:30

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