Business Research Sources
Basic Business Research @ CSULA
Conducting business research usually means researching companies and industries. Oftentimes, the goal is to determine whether or not the company or industry has potential for growth in value especially with regards to the stock price.
When researching companies you typically look for information about public companies. This means they sell shares of stock to the public and are traded on a stock exchange.
The ability to conduct basic company and industry research is important if you wish to invest in them.
- Search by ticker or stock symbol when researching companies if available since this is a unique description
- When searching Securities and Exchange Commission (SEC) filings on Mergent select 10K, 10Q search to find just the relevant ones
- SWOT (Strengths, Weakenesses, Opportunities, Threats) analysis can help you find out what a company's strategy may look like in the future
- When searching Factiva use terms like PERFORMANCE, EARNINGS, NEW PRODUCTS, STRATEGY, REVENUE
- Use the industry survey to look for themes or trends in terms of the overall performance of the companies in the industry
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