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Marketing Databases  

Last Updated: Nov 9, 2011 URL: Print Guide RSS UpdatesEmail Alerts

Marketing Databases Print Page

List of Marketing Databases

  • ABI Inform Trade & Industry
    Covers more than 700 publications in every major industry. All the publications are available in full text. Also includes FirstResearch Industry Reports. Coverage: 1971-
  • AdvertisingAge
    AdvertisingAge is a premier publication on advertising trends and metrics. It provodes up to the minute analysis and data for understanding advertising campaigns including their cost, reach and value. AdAge Datacenter includes specialized documents related to the business of advertising and marketing that are unavailable elsewhere including top global advertisers and advertising markets. Coverage: varies
  • BizMiner
    BizMiner is a company and industry intelligence database. Its content includes industry financial ratios, balance sheet and detailed profit and loss statements for 10,000 lines of business, including some hard to find small businesses that don't exist as large industries. It also includes important regional business statistics and financial benchmarks. Coverage: varies
  • IBIS World Industry Reports
    This database provides U.S. industry research and analysis for 700 different market segments. Each industry report presents answers to top market research questions, and is used for understanding market size, competitors, drafting business plans, benchmarking, forecasting, business valuations, litigation support, due diligence and more. Each market report is available online in HTML and PDF format. Coverage:
  • Industry Surveys
    Standard & Poor's Industry Surveys include over 300 industries and updated every 90 days. For each industry, it covers current environment, profile, trends, how the industry operates, key industry ratios and statistics, and industry references. Its comparative company analysis section contains information on revenues, net income, profit ratios, balance sheet ratios, equity ratios, and per-share. Coverage: varies
  • Market Share Reporter
    Market Share Reporter provides an overview of companies, products and services and cites original sources. There are more than 2,000 entries arranged by four-digit SIC code. Each entry features a descriptive title; data and market description; a list of producers/ products along with their market share; and more. Coverage: 2008-
  • MarketLine 360 from Datamonitor
    Marketline provides company and industry insight on a global scale. It is a comprehensive collection of company, industry and country information extending across all continents and every major industry. MarketLine provides statistical modelling functions, interactive reports and databases along with an integrated news service updated on a daily basis.
  • Mergent Online
    Business, finance, and company sources - 15,000 U.S. public companies and 20,000 non-U.S. companies Coverage: varies
  • Orbis Global Company Information
    RBIS is a comprehensive database of companies coving information and data for 65,000 companies around the world and over 99% of the companies available on ORBIS are private companies. The database provides information on company financials, financial strength indicators, contacts, original filing, detailed corporate structures, industry research as well as business and company related news.
  • Plunkett Research Online
    Plunkett Research Online provides a broad analysis of 33 different industry sectors as well as the Manufacturing Industry. It includes in-depth trend analyses, statistics, an association and organization lists, industry-specific glossaries, and custom report-building features. The database also provides profiles the top 500 companies in each industry and features great tools for jobs seekers. Coverage: varies.
  • SimplyMap
    SimplyMap is a web-based mapping application that enables you to quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. It includes target marketing, advertising campaigns, commercial and residential real estate development, retail store site selection, ranking studies, and social and demographic analyses. Coverage: varies.
  • SRDS Media Solutions
    SRDS Media Solutions is the largest and most comprehensive database of advertising/media markets including detailed viewer/reader demographics. It catalogues more than 100,000 media properties in business and consumer magazines, newspapers, broadcast, interactive, out-of-home and direct marketing lists. Coverage: varies
  • Standard & Poor's NetAdvantage
    Standard & Poor's NetAdvantage is a single source for Standard & Poor´s investment research and commentary. Some of S&P's most popular research products include Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook, among others. Coverage:
  • Thomas Register Directory
    Thomas Register Directory provided by ThomasNet is an industrial search tool that provides one source for finding products, services, or suppliers. Coverage: varies
  • Westlaw Campus
    Laws and statutes from the federal government and all 50 states. Also includes Federal Register, Code of Federal Regulations, American Jurisprudence, and American Law Reports along with content from leading law reviews and journals. Coverage: 1789-
  • Wharton Research Data Services
    RDS is an internet-based data management system that allows researches to easily retrieve information from a wide variety of financial, economic, and maketing data sources. The data available through WRDS covers companies, including security prices and trading volume, income and balance sheet items, stock market indices, bond prices and interest rates, mutual fund and stock ownership information, options data and an array of macroeconomic time series, global data, marketing and industry reports.

Business Articles & Literature Databases

  • ABI Inform Dateline
    Covers more than 140 local, city, state and regional business publications as well as business-oriented newswire services across the U.S. and Canada. Coverage: 1985-
  • ABI Inform Global
    ABI/INFORM provides indexing and substantive abstracts to articles from more than 1,000 leading business and management publications, including over 350 English-language titles from outside the U.S. You also get complete articles in full text for 600+ of the most popular and important peer reviewed sources. Coverage: 1997-
  • ABI Inform Trade & Industry
    Covers more than 700 publications in every major industry. All the publications are available in full text. Also includes FirstResearch Industry Reports. Coverage: 1971-
  • Alt PressWatch
    A full text database of over 170 newspapers, magazines and journals of the alternative and independent press.
  • Business Full Text
    Contains full text of articles from over 400 publications. Coverage: 1995-
  • Business Source Premier
    Business Source Premier provides indexing and full text coverage for more than 3,000 scholarly business journals, including full text for nearly 1000 peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 300 of the top scholarly journals dating as far back as 1922. Coverage: varies from 1922-
  • EconLit
    It provides links to full-text articles in all fields of economics, including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more. Coverage: 1969-
  • Factiva
    Access to nearly 8,000 sources for news and information, including Dow Jones and Reuter Newswires and the Wall Street Journal , etc. Factiva tracks news on more companies with over 300,000 company codes. The database also provides access to more than 900 non-English sources, and to key content in 22 languages from 118 countries. To search for articles in a specific journal add the field codes SN=journal name. Coverage: varies
  • IEEE/IEL Electronic Library
    The IEEE/IEL Electronic Library provides access to the world's literature in electrical engineering, electronics, and computer science. It covers journals, conference proceedings and standards from IEEE and IET back to 1988, plus selected content dating as far back as 1913. It contains more than 11,000 publication titles Coverage: 1913-
    Offers interdisciplinary content including over 1,500 academic journals across the humanities, social sciences, and sciences, as well as select monographs and other materials. If you encounter problems with full-text downloading please refer to the JSTOR information page. Coverage: varies
  • Legal Full Text
    Law - international coverage and access to scholarly articles, symposia, jurisdictional surveys, court decisions, legislation, books, book reviews, and more. Coverage: 1994-
  • LexisNexis Academic
    The business portion of the database provides indexing to business journals with extensive coverage of both domestic and foreign sources. Company and industry numeric data are also available for a 20 year period. Indexes television and radio transcripts, news releases, and trade journals and magazines. To search for articles in a specific journal add the journal name to the box located near the bottom of the page. Coverage: varies
  • PsychINFO
    Psychology and related topics - over 1,700 journals Coverage: 1887-
  • Regional Business News
    U.S. metropolitan and rural area business news - 75 journals, newspapers, and newswires Coverage: varies
  • Sage Premier Collection
    Sage Premier Collection provides access to over 440 Sage journal titles in the social sciences, humanities, medicine, engineering, and physical and life sciences. Coverage: 1999-
  • ScienceDirect
    Chemistry, biology, mathematics, engineering and technology, physics, medicine and more - over 1,100 journals Coverage: varies from 1995- Contains IDEAL
  • SpringerLink Journals Online
    The SpringerLink Journals Online collection consists of selected electronic journals from the scientific, technical and medical disciplines. The Collection also includes some of Kluwer Academic Publisher titles via Ovid platform. Coverage:
  • Wiley Online Library
    Full-text journal articles in a wide range of fields. Coverage: varies

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Refworks ( is an easy to use web-page that allows you to manage research that is exported from articles databases.

You may need a group code in order to access off the CSULA network. The group code is:


Use Refworks to manage and share research as well as create bibliographies and in-text references. For more information including tutorials click here.


  • Cabell Directories
    Cabell Business and Educational Directories help professors, graduate students and researchers publish their manuscripts in academic journals. The directories are aimed to assist in organizing and preparing manuscripts. They provide the information on the type of review process, acceptance rate and number of internal and external reviews. The Directories also includes extensive information on the style and format of most journals. Coverage: varies

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